The strongest project – Napnock

The Brand: This product required short and strong name, that would sound a bit odd, but no problem with that. They chose the sound and the easy pronunciation of the energetic word. That is how NapNock name was born. As it an impulse purchase item, we needed the name to have a direct effect on the sub consciousness, so we merged words “Nap” and “Knock” in it – and it worked well!