Purple Energy Drink Concept (packaging & logo design)

The challenge was to design a brand line for beverages. We got the brand name Purple, our creatives decided that we should use the emotions and colors. In first design we decided to use wide open eyes in logotype, because then customer will understood that it’s energy! Other logotypes could be used for different taste or different function drinks.

For the first packaging design we used the small bubbles, because drink is bubble gum taste. Design looks light and refreshing, because there is only minimalistic style design details.