The Importance of Packaging Design
Image you come to a job interview together with
40 000 other people, where your future employer chooses the team and you have only
7 seconds of his time to introduce yourself and capture his attention. In the shop, one item gets no more than
3 seconds of attention.
70% of decisions are taken while standing beside the shelf. Moreover, for reading the information on the package, customer spend no more than
4 seconds! These facts indicate consumer habits and the attention devoted to each package contained in the store.