The Importance of Packaging Design
Image you come to a job interview together with 40 000
other people, where your future employer chooses the team and you have only 7 seconds
of his time to introduce yourself and capture his attention. In the shop, one item gets no more than 3 seconds
of attention. 70% of decisions
are taken while standing beside the shelf. Moreover, for reading the information on the package, customer spend no more than 4 seconds!
These facts indicate consumer habits and the attention devoted to each package contained in the store.