Purple Energy Drink Concept (packagingn & logo design)
The challenge was to design a brand line for beverages. We got the brand name Purple, our creatives decided that we should use the emotions and colors. In first design we decided to use wide open eyes in logotype, because then customer will understood that it’s energy! Other logotypes could be used for different taste or different function drinks. For the first packaging design we used the small bubbles, because drink is bubble gum taste. Design looks light and refreshing,...
Ice tea design concept
The challenge was to make the White Ice tea in standard 330ml aluminum cans stand out of the crown. And now it really does! It is amazing how this pure white tea from MyDrink could match the minimalistic package. White color base spoke for itself to represent the exceptional tea. Few static green leaves combined with a color hint of three different flavors – lemon, peach and strawberry. We finished the cans using matt varnish to exaggerate the pureness of...
Professional Sports Drinks Design Concept
The client is a professional sports drink manufacturer, who needed a new brand line for their improved formula drinks. Target consumer is mostly masculine male athletes, who purchase this drink in specialized outlets and sports clubs. As these are hi-end Sports nutrition products, we chose scientific approach, to build up the confidence of the athletes. The brand name for the drinks was simplified with the key product function expressed like a scientific equation. To stress the contrast and shelf visibility...
SEL ANTIOX drink limited edition
MoonTroops creative agency and MyDrink beverages introduced their exceptional health drink Sel Antiox with limited edition boxes. This premium non-alcoholic beverage is a collision of futuristic taste, health benefits and an old school preservative and additives free composition. Moontroops used modern and fashionable calligraphy for branding and chic premium materials for the labeling and packaging.
Sel Dragoon
The Brand It had to be interesting and inviting, easy to pronounce and to remember. We merged the last name of our client Egidijus Dragūnas with the logo to create the Dragoon. This word is also known as the name of the mounted infantry from the 17th and and 18th century in Europe. So the meaning of the word has enough power to attract the mind of our target consumer. 3 color warm logo with cheerful double”o” brings up youthful...
Beauty Potion
The Brand: Beauty form within is one of the fastest growing trends in the beverage industry. It is the futuristic innovation for the EU market, but in Japan these drinks struggle on the market for 30 years. As the formula of this drink came from the land of the rising sun, we decided to use “Simply Umai” in easy and light handwriting. It is the mix of oriental and western culture, so needed this to sound like it! And we...
